I was delighted to compose the Electrolux Sonic Brand in collaboration with my good friends at Massive Music. The short memorable mnemonic forms part of a flexible Sonic DNA which can be adapted by the brand as needed.

It comprises of two key components:

Heart Beat - Two impactful and confident sub kicks. These not to Electrolux's human-centric design approach and drive for better living.
Signature Melody - A soft textured piano melody composed to evoke a feeling of optimism, ease and calm.